The brand that I chose that uses social media to give real-time updates to their customers is the NFL.
Although some people don’t think NFL is a brand, it very much is. What’s great about NFL is that they give real time updates as soon as they get the information. They even use NFL Mobile to ensure a mobile friendly update, schedules, reports etc. NFL has to regulate 32 teams and within those teams, their players, schedules, coaching staff, etc. NFL uses real life updates which is huge for loyal fans and fantasy football enthusiasts. NFL uses FaceBook and Twitter for both one way communication (mostly) but often reply back to people on social media as well. A way that I think that the NFL could Improve social media is to reach out to more “non-football states”. Recently NFL shared a short story about a city in Barrow, Alaska which was different from their original posts. I think that if the NFL did more of these kinds of posts, they would get more of a positive image than just a money hungry organization.
thlkr7 