The video that I chose conveying a message without a direct selling approach was the Verizon “A better network as explained by backup quarterback Luke McCown.” (Watch it here)
First, I would like to explain the background of this commercial. I would like to explain this because if you don’t watch football you will not get the content behind the message in this ad. Luke McCown is the backup quarterback for Drew Brees. Drew Brees has been a star Quarterback with the New Orleans Saints since 2004. Drew Brees has broken records, went to multiple pro bowls, and well on his way to the hall of fame.
Now, Luke McCown implements about Verizons “backup generators” but doesn’t directly throw out a sales pitch. Since McCown has been a backup quarterback for so long, the commercial uses a witty approach. McCown states in the commercial “I wonder why they save those backups? And not just put them in the regular rotation” stating in a metaphorical way as to using McCown instead of Drew Brees time to time. Then the final punchline “I bet if they just had the chance, some of those backups would really shine” once again talking about himself being a backup quarterback and shining when he gets the chance.
This commercial is just gold, the video is appealing because first, it grabs the NFL fans attention because it’s not a “star player” that is on the commercial. Second, the dry humor and the witty tactic made this commercial so funny. Luke McCown just looks so lonely by himself which is part of the humor.
This video got 151k views and the general sentiment from the comment section was very humorous. What was crazy was that after this commercial aired, Drew Brees actually got injured not too shortly after this commercial aired. A lot of comments referred to Luke “finally being able to shine” which I thought was very funny. The comments and statements do agree upon my opinion of the humorous approach of this commercial. I wouldn’t agree to let Luke McCown start as the Quarterback, but either would anyone else after his horrendous performance after Drew Brees got hurt. Overall, this commercial did a great job with their humorous approach and therefore, this ad was very appealing.