The brand’s buyer persona is a strategy of an expressive importance that involves the everyday life of a buyer to potentially become an idea customer. The target should be to simply break the demographic and socioeconomic specifics of what our buyers are attracted to.
One of my target examples would be women. For years now, beauty is the essential target to a women and this is a fact. If I was a makeup company I would channel the information of beauty, ageless, perfect skin etc. This channel would automatically catch a female’s attention whether it’s cognitive or non-uncognitive due to the message that represents which is beauty.
Another brand buyer personas I would target is “Mothers”. With mothers, they will do anything for their child, not matter what cost. The channels I would use would be “Healthy baby” or “How your child will be safe”. A mothers love is infinite and for that, a buyer persona profile can be made.
The podcast that I chose that interests me is a podcast from Yahoo called “Yahoo Fantasy Freakshow Podcast“. This podcast is uploaded on every Tuesday night at 6oclock eastern time.
I would like to first explain what this podcast is about. This podcast gives specific detailed information about everything thats Fantasy Football. This explains who to start, who the experts like/dislike, matchups, etc. This is an ideal way to get information for a specific player or a team.
This podcast is way better than watching ESPN or even reading the news because its a detailed debate/convseration about everything thats going on in the NFL. The specificity is the reason why I listen every week. They include each player that sparks up an interest with its owners. Most shows like SportsCenter only talks about the whats buzzing in NFL news or the big matchup, but they dont get in depth with the players or the smaller matchups.
This episode “Week 9 Fantasy Freakshow Podcast” is the upcoming information for week 10. Who to start, who to sit, who is a great matchup. Its all here. I listen to this every week to make sure my fantasy football team wins.
The first photo below is is from the brand Under Armour (Facebook)
The message that Under Armour is sending in my opinion, is passion. This kid waking up at the crack of dawn, stringing up his laces with his soccer cleats shows the message of perseverance and a passion. This shows that when you wake up, first thing is to do is to dream which this pictures is showing. The reaction from the audience on the Facebook page, is a welcoming affection of supporting Under Armour products. The audience engages and mostly writes positive messages alongside of the post of this picture.
The second photo I chose was from the brand RedBull (Facebook)
The message that Red bull is sending is to “live for the moment”. Right now the “EDC” (Electronic Dance Carnival) culture is raving up cities. This shows that with Red bull picture, to live for the moment, energize, and just live! A huge following which tons of music, and energy is flowing, it is a perfect situation and brand imaging for Red bull to be apart of. The reaction from the audience is strictly related to the EDC movement. Most people are saying how Red Bull has been around the EDC scene and also hosting alot of these EDC events. “Good Vibes and Redbull” seemed to be pretty popular on the reply posts.
The third and last photo I chose was from the one and only Coca Cola (Facebook)
The message that Coca Cola is sending is to pretty much “Relax and enjoy a Coke”. They use the little Coke bottle top to portray an umbrella which was very creative. I like how its two people just totally relaxed under a shade and metaphorically showing that Coca Cola literally “Keeps you cool”. Very creative. The reaction from the audience seemed to be just how the followers enjoys Coke. Not alot of topics about the beach but just the monster following of how Coke is so good and relevant in their lives. Awesome idea, and better picture.