After looking at Whistler‘s webpage and reading some of their news releases, I saw the difference of this page compared to traditional news releases. Whistlers Tourism site shows different images and a nicely made video that pleases the eye. Traditional news releases are pretty much a press release that might add an image or two.
If I was a journalist, I would find the the media room extremely useful. This is because there is so much information to obtain just by the media releases alone! Whistler is very active on their site and the coverage of media, print etc. is so informational! From their Black Mountain opening to the Tough Mudder challenge, for outdoor or just activities, this media room is top notch. (just added to my bookmarks).